Vision & Values
Unreasonable Hospitality
The foundational philosophy of the Fly Shop is to practice unreasonable hospitality – giving people more than they expect. Creating deeply personal, memorable experiences by going above and beyond what is reasonable or required.

We're Fly Fishing Everything
Amazing Team Members

Stephen (“Steve”) Ruiz
Steve started fly-fishing when he was 13 years old below the power house dam at Beavers Bend State Park. He fished exclusively for warmwater species in southeast Oklahoma until he caught his first trout on the Uncompahgre River near Ridgway, Colorado – a life changing event. Since then, Steve has guided numerous clients and has traveled extensively and internationally chasing a diverse array of fly-susceptible species. It’s all about the hunt…

Tom Adams
Tom has co-led J. D. Adams & Co. since 2022, helping grow the shop, outfit fly fishers with the right gear, and travel with Stephen to learn and share fly fishing worldwide.
