About Us – J. D. Adams & Co.

Vision & Values

Unreasonable Hospitality

The foundational philosophy of the Fly Shop is to practice unreasonable hospitality – giving people more than they expect. Creating deeply personal, memorable experiences by going above and beyond what is reasonable or required.

Community

J.D. Adams & Co. is a full-service fly shop committed to creating a welcoming community of like-minded fly anglers of every skill level by providing extensive educational opportunities, quality gear, and expert advice. Curious? Give us a call – we specialize in demystifying fly-fishing.

Legacy

With more than 80 years of combined fly-fishing experience, the J.D. Adams & Co Fly Shop has set the standard for fly-fishing Oklahoma and beyond. With trusted guidance, quality gear, and unmatched customer service, the Fly Shop team is here to help you become the hero in your fly-fishing journey.

Above and Beyond

Steve, Tom, and the entire Fly Shop team goes beyond the sale – we are not merely transactional. We equip, teach, and share proven techniques so every angler is prepared to achieve success on the water, from Oklahoma fisheries to worldwide fly-fishing destinations.

Borderless

Having fly-fishing experience not only across Oklahoma, but across North America – as well as multiple international destinations for a wide variety of species – the fly shop brings borderless fly-fishing knowledge shaped by years of experience. Remember, there is a big difference between having 10 years of experience and having the same experience for 10 years.

We're Fly Fishing Everything

From Oklahoma City fly fishing classes to destination-ready gear, JD Adams equips anglers with expert guidance, premium products, and real-world experience trusted on waters across the U.S. and beyond.

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Years Experience

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Countries Visited

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Products & Apparel

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Happy Clients

Amazing Team Members

Meet the founders behind J. D. Adams & Co., who have been leading Oklahoma fly fishing through guiding, education, hands-on expertise, trusted service, and destination travel experience.

Stephen (“Steve”) Ruiz

Co-Founder

Steve started fly-fishing when he was 13 years old below the power house dam at Beavers Bend State Park. He fished exclusively for warmwater species in southeast Oklahoma until he caught his first trout on the Uncompahgre River near Ridgway, Colorado – a life changing event. Since then, Steve has guided numerous clients and has traveled extensively and internationally chasing a diverse array of fly-susceptible species. It’s all about the hunt…

Tom Adams

Co-Founder

Tom has co-led J. D. Adams & Co. since 2022, helping grow the shop, outfit fly fishers with the right gear, and travel with Stephen to learn and share fly fishing worldwide.

Our Happy Fly Fishers

Discover why anglers across Oklahoma City and beyond love the JD Adams fly fishing experience, where expert guidance, unforgettable trips, and a welcoming community turn every cast into a story worth sharing.

Testimonials

Listen to our beloved customers talk about us. Do not only hear from our side

jake morris

2023-09-02

★★★★★

Dropped in here to pick up some flies to try on the bass and bluegill pond. I’m brand new to fly fishing and have always found purchasing gear and asking new guy questions intimidating, but these guys were immensely helpful and knowledgeable. I’ll be a repeat customer and would highly recommend them to anyone especially folks new to fly fishing.

Michael Stone

2023-07-01

★★★★★

Shop was awesome! All the staff there were extremely helpful and knowledgeable!

Jeremiah Cooper

2023-06-24

★★★★★

OKC’s best (and only) fly shop. The owners are knowledgeable, friendly, all around good guys who stock the fly fishing gear you need to fish Oklahoma and surrounding states.

6.5X55 outdoors (6.5X55 N0ZBH)

2023-04-08

★★★★★

Amazing staff. If you need to know about fly fishing it is the place to go in Oklahoma City.

Don Stuckey

2023-03-06

★★★★★

Shopped at JD Adams fly shop March 3rd. Steve Ruiz was most helpful. Nice guy and went out of his way to help. I’ll be back.

Ralph James

2023-02-28

★★★★★

Awesome service and educational services!!!

Paul Chaney

2023-02-25

★★★★★

A great fly shop that has an outstanding selection of tying material and gear. Tom and the other owners are passionate about their sport they make everyone feel like they belong in their store.

Chad Cundiff

2023-01-10

★★★★★

Always incredible service. Love the selection.